Marketing strategy for B2B brands with strong products but scattered marketing.
We help B2B brands in manufacturing, tech, and healthcare build smart, scalable marketing systems with clear messaging, connected tools, and campaigns that actually convert.
From strategy and positioning to systems, automation, and execution, we help you finally stop winging it and start building marketing that supports real business growth.
We specialize in foundational strategy for “unsexy” industries where complexity, legacy systems, or underinvestment have left marketing underdeveloped and underperforming.
How we help
Our work focuses on building the critical marketing infrastructure your business needs to scale — without the overhead of a full team.
Brand positioning and strategic messaging
Marketing audits and growth roadmaps
CRM setup and email automation
Content strategy and campaign planning
Lifecycle marketing and funnel optimization
Why work with Spark & Sail?
We’re not your typical marketing consultants — and that’s the point.
We bring strategic clarity, systems thinking, and hands-on execution to the kinds of businesses that marketers often overlook.
Here’s why clients choose Spark & Sail:
We think like operators, not just marketers.
We’ve been inside growth-stage B2B companies. We know what it’s like to juggle sales goals, scattered tools, and siloed teams — and we know how to bring it all together.
We focus on systems, not just campaigns.
Any agency can help you send an email. We help you design the marketing engine that powers growth — from positioning to lifecycle automation.
We work fractionally, but think long-term
You get experienced marketing leadership and strategic support without the cost (or commitment) of hiring a full-time team.
We're built for boring industries
We thrive in complex, under-marketed sectors like manufacturing, technical SaaS, healthcare, and senior care — where strategy matters more than hype.
“Anna was professional, patient with a genuine understanding of my vision, and offered her expertise to bring my vision to life! The results are extraordinary! I would highly recommend partnering with her for your marketing needs!”
Dr. Heather Simone
Diamond Advantage Consulting
Who we work with
We partner with B2B companies that have:
A solid product and growing sales
No in-house marketing team (or one that’s stretched thin)
If your marketing has been reactive, fragmented, or deprioritized, we’ll help you reset the foundation and build a system that supports your next stage of growth.
Not quite ready to book? See how we can help →
Marketing shouldn’t be your bottleneck.
We bring clarity, systems, and execution to B2B teams ready to improve their marketing without over hiring.